WE Are What It’s All About!

“…surprised at the shallowness that we see around us…”


We have been screwed up by television commercials with catchy slogans and jingles that creep into the corners of our brain and sit there repeating themselves on an endless loop:

  • Obey your thirst! (Sprite)
  • Have it your way! (Burger King)
  • I don’t wanna grow up! (Toys R Us)
  • It’s so easy, a caveman could do it! (Geico)
  • The quicker picker-upper! (Bounty Paper Towels)
  • Expect more, pay less! (Target)
  • When it absolutely, positively has to be there overnight! (Fed Ex)
  • Because you’re worth it! (Loreal Cosmetics)
  • That was easy! (Staples)

Even as you’re reading these you’re hearing in your head how the original commercial sounded!  The business world has inculcated in us the mistaken notion that WE are what it’s all about!  From a business point-of-view, certainly!  In regard to Life… NO!Our culture has convinced us that life, living and relationships should be like fast food… fast, easy…

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